Blake Ross has an interesting analysis of the 'subtle' changes in Google search tips and their implications. It's interesting how blurred the boundary can get between suggesting the best service and the suggesting your service. Another interesting thing to note is the difference a single tiny icon can make in the searching process. Basically, it boils down to getting the attention of the user. In the case of Google the implications are so vast because: 1. The suggestion occurs at a place that might virtually be the "home page of the internet". 2. It occurs at a place where the user is in "need" of the information - i.e. searching for it! Here is the complete article: http://www.blakeross.com/2006/12/25/google-tips/ Another take on the issue from Matt Cutts
